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Three steps, one protocol
Everything starts with the same saliva sample. What follows depends on what your report says, and on how far you want to take it.
The plan
Start with the test, build from there
Everything begins with the saliva sample. What you do afterwards is up to you.
Three Months Plan
Three months, one payment, nothing recurring.
One off. Includes your DNA test and three months of topical.
Or spread the cost with Klarna.
- Your DNA test kit, with a prepaid return envelope
- Your full genetic report
- A topical formulated from your report and questionnaire
- Reviewed and approved by a prescriber before dispensing
- Three months of supply, compounded by a registered pharmacy
- Photo and supply tracking in your dashboard
The 12 month regimen
The full protocol, tracked from month one.
Per month for twelve months. Includes your DNA test and topical.
- Everything in the three month option
- Twelve months of topical, reformulated as your results change
- A personalised supplement and prescription plan
- Photo tracking with side by side comparison over the year
- Supply tracking so you reorder before you run out
- Trichologist consultations when you want a human view
You can cancel early. An early cancellation charge of £350 applies, which covers the test and the formulation work already done.
Prices shown are provisional and subject to change.
The 12 month regimen is a twelve month commitment billed monthly. You can cancel before the end of the term, but an early cancellation charge of £350 applies. The three month option is a single payment with nothing recurring.
Klarna is available on the Three Months Plan and lets you split the payment. It is provided by Klarna, not by us, and is subject to status, your age (18 or over) and Klarna's own terms.
Prescription items are dispensed only after review by a registered prescriber. Results vary between individuals and no treatment works for everyone.
How it works
Our precision treatment process
Hair is measured in months, so the plan is built around a year.
- 01
Test and questionnaire
A saliva sample at home, plus a questionnaire covering your history, medication, intolerances and family pattern. Post it back in the prepaid envelope. Results come back roughly two weeks after the laboratory receives it.
- 02
Your custom regimen
Your genetic report and questionnaire drive the formulation, selected from 11 vehicles and 62 active ingredients. A prescriber reviews it, a registered pharmacy compounds it, and it arrives at your door. Alongside the topical you get a vitamin and diet supplement plan, built from the vitamin, mineral and antioxidant results in your report rather than guessed at.
- 03
Tracked, month by month
Apply once a day and log photos in your dashboard. Hair moves slowly, so we plan in months rather than weeks. Three months is the earliest point worth judging a response, and a year is where the picture is genuinely clear.
Supplements
Supporting products, stocked separately
A short shelf of products we stock alongside the protocol. They are not part of your DNA-led plan, and nothing here is a hair loss treatment.
BroccoMax
120 delayed release capsules of broccoli seed extract with the myrosinase enzyme. Two a day.
Delivered within the UK only. Orders are posted once payment clears, and you will get an email if anything holds one up.
These are supporting products, not part of the DNA-led plan.
You can cancel an order for 14 days from the day it arrives under the Consumer Contracts Regulations. See the terms for how to return one.
- DNA microarray testing, 99.9% reproducibility reported by the laboratory
- Backed by more than 50 published studies
- Compounded by a registered pharmacy
- Delivered to your door
Questions
The things people ask first
If yours question isn't here, the contact form reaches a person.
No. It is included in both options, because the formulation is built from your genetic report and cannot be made without it. It is a once in a lifetime test, so you never pay for it twice.
Stop guessing. Start with the test.
One saliva sample, taken once, that tells you which treatments are worth your next twelve months.